Dana Rulf
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For more than 20 years, Dana Rulf has navigated the international business landscape, and since 2017, she has been running her own company. Early on, she recognized that in the world of business, regardless of the nature of the work, interpersonal communication is what matters most. Dana attributes great importance to visuals, as she believes that they effectively complement spoken words and serve as a versatile means of communication. Visualizing is a fundamental skill alongside speaking, reading, and writing.
Integrating visuals into meetings and workshops is easier than you might think – and remarkably impactful. Images simplify many aspects, enhance understanding, and reduce complexity by directing focus to what matters most in the moment. People are naturally drawn to visuals because we cannot help but think in pictures.
Dana's mission is to bring more visualizations into everyday work: she achieves this through Graphic Recording (live drawing during workshops or conferences), strategic visualisations (such as value or target visuals), and conducting visualisation workshops (both in-house and public). Additionally, she works as a speaker and lecturer on Visual Thinking.
